Understanding Omni-channel Retailing and Supply Chains

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Total Time
6 Hours
Price
Free
Level
Intermediate
Self-Paced
Yes
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Explore how shopping has changed with this course that demystifies the new world of omni-channel for shoppers and supply-chain.

We no longer only buy products or experience services in physical spaces. We now often buy in-store and online using a laptop, a phone and even a watch. This course demystifies the omnichannel experience and explores how omnichannel retail and supply chains have changed the production and consumption experience for both enterprises and consumers.

We trace the evolution of the retail purchase from physical acts or transactions through to multi-channel online purchasing. Today’s technology-driven virtual and physical worlds enable transactions anytime anywhere and to anyone. We will explore how the omnichannel world differs from multichannel retailing, and how businesses can adopt omnichannel approaches to the production of goods and services.

While omnichannel retailing has the potential to deliver unparalleled consumer experience and convenience, it poses a risk for those on the supply side unless they understand the landscape and the demands on traditional marketing and supply chain logistics.

Academics and educators in the fields of supply chain and logistics will lead you through the exciting world of omni-channels and what it might mean for the future of retail.

Topics covered:

  • Introduction to omni-channel retailing
  • Evolution of retail purchase
  • How to adopt omni-channel approaches in your business
  • Risk assessment of traditional marketing and supply chain logistics

 

Presented by:

RMIT is a global university of technology, design and enterprise. One of Australia’s original tertiary institutions, RMIT University enjoys an international reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community. RMIT is a world leader in Art and Design; Architecture and the Built Environment; Engineering; Accounting and Finance; and Business and Management Studies.

Languages:

This course is available in the following languages:

  • English