Digital Skills: Social Media

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Total Time
2 Weeks
Price
Free
Level
All
Self-Paced
Yes
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Learn how to effectively use social media for business

Does your business need to use social media? Find out why social media is relevant for businesses today and how you can use it to establish and improve your brand.

During this free course by Accenture on FutureLearn.com you’ll learn about the key steps in promoting your brand through social media, including setting campaign objectives, identifying the target audience and the right channels, creating engaging content and managing your presence. You will also look at examples of different social media channels, tips for using them and how to measure success and improve your campaigns.

 

What topics will you cover?

Week 1

  • What is social media?
  • Target groups
  • Social media channels
  • Managing your social media presence
  • Social media management tools

 

Week 2

  • Social media top tips
  • The importance of performance measurement
  • Social media listening