Innovation and Entrepreneurship

Total Time
24 Hours
Go to course
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Innovation and Entrepreneurship guides you on the journey from ideation to validation of a pitch-ready concept. Along the way, you will develop an understanding of both design thinking and planning, idea validation and how to conceptualise a marketing strategy for launch.

Key topics

  • Where do good ideas come from?
  • Validation of business ideas
  • The business model canvas & the go-to market strategy
  • An innovative mindset for launch.


Learning outcomes

  • Explain the role and importance of entrepreneurship and innovation
  • Compare and understand the new venture journey and process of designing an innovative concept and MVP
  • Understand the key elements of a value proposition and what makes a value proposition attractive
  • Explain the merits of having an ongoing creative mindset in entrepreneurship.


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