Paid Media (PPC)

Total Time
8 Hours
Go to course
Monarch Institute Logo

In this course you’ll learn the fundamental concepts underpinning paid search advertising, how to manage paid search budgets, and how to optimise paid search campaigns. You’ll also see how to set up and track conversions using Google Analytics and Google Search Console.


Topics covered: 

  • eCommerce
  • Paid media
  • Visualising and reporting data
  • Productivity
  • Presentation skills
  • Data analysis and forecasting
  • Managing and improving campaigns
  • Problem-solving


Presented by:

Monarch Institute is one of Australia’s largest family-owned professional services training organisations. We offer online courses that are nationally recognised across Australia under the Australian Quality Training Framework (AQTF). We believe education should be an experience, not a transaction. Our award-winning, innovative approach to course content and design means that you get relevant material, with loads of support from experienced trainers who give you the time to ensure you’ve got the skills that the industry needs.


This course is available in the following languages:

  • English