Strategic Management and Marketing

Total Time
6 Hours
Go to course
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Strategic Management and Marketing firstly looks at Management at three levels; organisational, teams and individuals, including ourselves. Through these lenses, it considers the ways in which Marketing is critical to the strategic growth of any business, particularly in a challenging business environment.

Key topics

  • Managing the organization
  • Managing groups and teams
  • Managing self
  • Developing marketing growth strategies.


Learning outcomes

  • Analyse an organisation’s environment in response to change
  • Identify the key elements involved in managing change
  • Recognise different types of conflict in groups and teams and when conflict can be productive
  • Improve the quality of decision-making relating to career
  • Analyse a marketing strategy through a product’s life cycle.


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